The Challenge
A biotech company serving researchers in discovery, translational, and clinical research needed support developing and launching a strategic social media presence. While they had existing social channels, their posting was inconsistent and failed to deliver the engagement or results they were looking for. They needed help creating content that would resonate with key influencers, prospects, and customers—while also attracting new followers and driving traffic to their website.
The Solution
To address these challenges, I developed a tailored social media strategy with clear, actionable goals aligned with the client’s business objectives—ensuring every effort contributed toward meaningful outcomes.
X (Formerly Known as Twitter)
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Secured a new X handle that better reflected the company name and brand
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Refreshed all static content to align with corporate brand guidelines
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Averaged 60 tweets per month featuring a mix of branded and industry-relevant content
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Proactively followed new users in their target audience to grow followers organically
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Engaged with key life science influencers through retweets and mentions
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Updated profile and static content to match brand guidelines
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Averaged 30 posts per month, blending company updates with valuable industry content
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Launched a pilot LinkedIn Sponsored Campaign, targeting users by job title and company name to increase visibility and engagement
Results Over 12 Months (Organic Only)
X
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+1,300 new followers (average of 131 per month)
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2,500 total engagements
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600+ website visits
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+1,600 new followers (average of 134 per month)
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550+ shares
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4,000 likes
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70+ comments
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16,200 clicks
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2,100+ website visits