A biotech client that specializes in serving researchers across discovery, translational and clinical research needed help creating and launching a social media strategy. Although the client had a social media presence, they were not posting consistently and the results they were getting were not what they wanted. They needed help generating social media content that engaged with key influencers, prospects, and customers and attracted users to want to follow them on their channels and drive people to take action on their website.
Diamond Hill Marketing created a social media strategy filled with actionable social media goals that were aligned with the client’s business objectives to make sure the plan was achieving the right results.
For Twitter, Diamond Hill Marketing obtained a new Twitter handle that better reflected the company name and updated the static content to be in line with the client’s corporate brand guidelines. DHM tweeted on average 60 tweets/month, consisting of both branded and industry-related content. DHM followed new Twitter users each week that were in their target audience to grow their audience organically. DHM engaged with life science influencers by retweeting their content and mentioned their Twitter handles in their tweets.
For LinkedIn, Diamond Hill Marketing updated the client’s static content to align with their corporate brand guidelines. DHM posted on average 30 LinkedIn posts/month consisting of both branded and industry content. DHM launched a pilot LinkedIn sponsored campaign that targeted LinkedIn users by their job titles and company names.
Organic Results in a 12-Month Period
- Gained 1,300 followers, averaging 131 new followers monthly
- Generated 2,500 engagements and 600+ website visits
- Gained 1,600 followers, averaging 134 new followers monthly
- Generated 550+ shares, 4K likes, 70+ comments, 16.2K clicks and 2,100+ website visits