Often times when I ask a client or prospect what their biggest challenge is with social media, the answer I typically hear is not having enough time. Let’s face it, managing social media marketing channels for a business can be very time consuming and can make you feel overwhelmed if you don’t have a clear social media marketing strategy that measures social ROI.
Life has been quite different these past 7 months. We’ve had to cancel in-person events, change the way we shop and socialize, and get used to being home a lot more often. It’s amazing to see how most businesses have been able to quickly change the way they operate in order to survive. While wearing a mask, sanitizing everyday items and staying 6-feet apart may not be the ideal situation, it has become the new normal that our society has accepted in order to avoid spreading COVID-19.
Are you curious who exactly is following your LinkedIn company page? Well, stop wondering and start seeing who your exact followers are by simply doing the following steps:
Log-in to LinkedIn
Go to your company page, under the admin view, click “analytics” and then “followers”
Scroll down and view your followers and the month/year they followed your page
Have you recently noticed your engagement metrics have changed on LinkedIn?
It could be because of LinkedIn’s new algorithm which now includes dwell time in the feed algorithm.