Paid Search Case Study – Healthcare Client

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  • Paid Search Success Study: Healthcare Client

    See how Michelle at Diamond Hill Marketing helped a healthcare client triple their conversions while reducing cost per conversion from $143.52 to $51.70—all within just 6 months.

The Challenge

A healthcare client struggled to accurately measure leads generated from their Google Ads campaigns. They needed assurance that their advertising budget was effectively driving revenue for the business.

The Solution

  • Collaborated closely with the client to define clear conversion goals and set up accurate tracking for Google Ads lead generation.

  • Conducted a comprehensive audit of the existing Google Ads account, identifying opportunities to reduce wasted spend and attract higher-quality website traffic.

  • Launched new search network campaigns, incorporating all audit recommendations to optimize performance.

Results Over 6 Months

  • Click-through rate (CTR) improved significantly—from 1.14% to 6.43%

  • Average session duration from paid ad traffic increased from 20 seconds to 1 minute 30 seconds

  • Conversions approximately tripled

  • Cost per conversion decreased dramatically, from $143.52 to $51.70