Objective: 

  • Create and launch a social media strategy for a Biotech client utilizing LinkedIn and Twitter that drives quality website traffic, engages with top influencers in life sciences and provides valuable and relevant information through branded and industry content.

Optimization Technique:

  • Twitter
    • Obtained new Twitter handle that better reflects company name and updated profile content and image assets to align with brand guidelines
    • Tweeted on average 60 tweets/month, which consisted of both branded and industry related content
    • Followed new Twitter users each week (scientists and laboratory professionals) to increase # of followers
    • Engaged with Life Science influencers by retweeting their content and @ mentioning them in tweets
  • LinkedIn
    • Updated LinkedIn profile content and image assets to align with company‚Äôs brand guidelines
    • Posted on average 30 LinkedIn posts/month which consisted of both branded and industry related content
    • Launched a pilot LinkedIn sponsored campaign that targeted specific job titles and company names in target audience

Results in a 12-Month Period:

  • Twitter
    • Gained 1,300 organic followers, averaging 131 new followers monthly
    • Generated 2,500 engagements and 600+ website visits
  • LinkedIn
    • Gained 1,600 organic followers, averaging 134 new followers monthly
    • Generated 550+ shares, 4K likes, 70+ comments, 16.2K clicks and 2,100+ website visits